TrustedFirmsThe agency record
One firm. One category. The one it’s best at.

Agencies you can trust to be good at what you need

Most directories list firms that do everything, so you can’t tell who is actually good at anything. Here, every firm is listed in one category. And we show you the numbers behind that.

TrustedFirms AI — describe a brief and get a shortlist — is being built. When it lands, the model will read your brief and narrow the list; it will never pick the order. That part is code you can check.

Every other directory lets agencies write their own profile

And most let them pay for the top spot. Four things work differently here. Each one is backed by something you can go and read.

Who writes the profile
The agency does, in its own words.
We do, from public record, before anyone asks us to. A firm can reply; it cannot edit what we found.
What decides the order
Undisclosed. Often the ad budget.
A scorer that reads a database view which cannot see billing at all, and a test that blocks the deploy if that ever changes.
What a listing means
The firm offers this service, among many.
This is the firm's primary focus — at least 50% of the business, or a clear lead over everything else it does, or 2 sourced specialisation signals.
What happens to gaps
Left blank, so the profile looks complete.
Published as gaps. Of 15 firms examined, 9 are held back rather than quietly listed.

scripts/test-rank.mjs · 65 assertions · runs inside every deploy

How we check an agency

20 checks, all answerable from public record. That is why a firm can appear here before we have ever spoken to it.

20
checks on every firm
Ten every firm faces, ten written for its category. Same questions, same order, every time.
5
ways a check can end, and we show all five
Verified, Stated, Pending, Unavailable, Not applicable. If a source blocked us, that is our problem — it never shows up as the firm failing.
50%
of the business, or it isn't their main thing
Measured against what a firm publishes about itself, not the number it emails us. There are other ways in below that line. They all need evidence.
0
ways to pay for a better position
The scorer cannot see whether a firm pays us. A test asserts every score is byte-identical across every billing state, and it runs inside the deploy.

scores recomputed on 10 named triggers, each one recorded

Browse by category

Listed under AI SEO means AI SEO is the business, not a service line.

AI SEO & GEOOpening soon
Agencies working on visibility inside AI answer engines, not just Google.
AI PPC & paid mediaOpening soon
Paid media shops whose automation is theirs, not the ad platform's.
AI development & engineeringOpening soon
Teams that ship AI systems, with a public commit history to prove it.
AI automation & agentsOpening soon
Agent and workflow builders who tell you who owns it afterwards.

0 of 4 categories open · a category opens when its firms carry researched evidence, not when the page is built

TrustedFirms AI

Describe the job. Get an answer on the screen.

  1. 01Describe the work in your own words — no dropdowns, no project form.
  2. 02The model reads the brief and turns it into filters you can see.
  3. 03Deterministic code does the selecting and the ordering.
  4. 04You get the shortlist on screen. Nothing is sent to any agency.

the model reads your brief · deterministic code does the selecting

Compare

Up to three firms, side by side, including the gaps.

  1. 01The same 20 checks, lined up on every firm.
  2. 02A gap renders as a gap, never as a blank cell.
  3. 03Nothing in the comparison can be bought.

up to 3 firms · nothing here can be bought

Research you can cite

Every figure attributed, dated, and labelled with what kind of source it came from.

Common questions

Is it free to search?
Yes, and there is no form. You describe what you need and see the answer on the page. We do not ask for your email to show you results.
Do agencies pay to be listed here?
No. Listing is free and so is being assessed. Paid features exist, but they are presentation only. The code that orders the list cannot see billing at all.
Why are there so few firms?
We list specialists only. Of the 15 firms we have examined, 6 are listed. The rest do this work alongside everything else, which is what makes a specialist hard to find elsewhere.
What does the score mean?
How much we could check about a firm, not how good the agency is. A good firm can score low if we have not got to it yet. We say so wherever the number appears.
Who writes the profiles?
We do, from public record, before anyone asks. A firm can claim its profile and reply in its own words. It cannot edit what we found, and correcting a factual error is always free.
Do you publish the firms you turn away?
Where we measured it and can show the sources, yes, with the rule they missed. Where we could not check, we publish nothing. Not being able to check is not the same as failing.

Run an agency?

Free to list. Free to be assessed. Most applicants don’t get in. What money never buys: your position, your score, or what we found.